From a modest workshop in the heart of Turin to a company with production facilities in Italy and around the world. A story with many stories inside, A story with many stories inside, as well as emotions, changes and innovations.

At the heart of this journey, guided by 4 generations of entrepreneurs, is the heart. It was from his love of coffee that Luigi Lavazza invented the blends, secret recipes born from the mastery of combining different types of coffee to create a unique aromatic profile. Blending thus becomes art.

Today, the company focuses on innovation for the transformation of coffee along its entire chain, from the plant to the cup. The objective is to make “good coffee” but also to turn it into culture, a wealth of knowledge to be shared. This is the mission of the Lavazza Training Center, the largest coffee training network, dedicated to those who work in catering, distribution and all coffee lovers.