Buyers & Suppliers

Creating synergies, commercial and logistical partnerships between its members

Internationals Marketplace

Purchasing habits and increasingly advanced consumer technologies

Exhibitions and Events

The challenges of internationalisation through comprehensive, state-of-the-art activities

About us

Italia del Gusto is a private consortium of leading Italian food and wine producers. Our members are selected on the basis of the quality of their products and the status of their brands. Founded in 2006, the consortium’s mission is to help member companies to improve their performance in international markets, enhancing their reputation as producers of the finest, high quality, Italian products. Italia del Gusto carries out a wide range of marketing, promotion and global communication activities, participating in international trade fairs, supporting the creation of partnerships and synergies among our members. In addition, we support the marketing of our member’s products to both consumer and trade customers. Today Italia del Gusto has 30 member companies, responsible for 36 food and wine brands, every one a leader in its field. Currently Italia del Gusto member companies have a combined turnover of over 25 billion euros.

  • Development of trade marketing activities in the Ho.Re.Ca. sector.
  • Providing support regarding global communications, research, events and sales promotion.
  • Public relations activities within traditional media, social media and other parties of interest.
  • Attending international exhibitions.
  • Helping to create synergies, commercial and logistic partnerships among members.
  • Planning advertising campaigns and media strategies.

Brands

Italia del Gusto Servizi

The creation of Italia del Gusto Services is the third phase of the development of Italia del Gusto. Established in April 2017, while the original Italia del Gusto organisation operates to sell and promote Italian products abroad, the new Services Division was created to deal with the buying of goods and services.

  • Implement centralized purchasing strategies
  • Create synergies to rationalise supplier numbers
  • Create added value and generate savings (also achieved through policies)
  • Create best practices
  • Simplify processes leading to improved efficiency and savings
  • Create and / or increase the quality of suppliers

Mission

The new division aims to become an essential expert resource for the buyers of our associated companies, creating both centralised and customised strategies to meet any need. Thanks to the network and sales volumes generated by its partners our Consortium creates synergies, reducing the number of suppliers and improving the final quality of products and services. The advantages are measurable in term of economic impact, simplification of procedures and in the creation of best practices and policies.

Organizzazione

The Consortium works through a team of Category Buyers, dedicated to various sectors. The number of these categories is constantly increasing and ranges from energy to insurance, from vehicle fleets to digital services. In 2019, new categories will be launched.

Il portale IDG servizi

In October 2017, a new online service for member companies was intoduced. It consists of a web portal allowing users to read the latest trade news, gain access to a common database and to create new forum debates in which to exchange information and meet challenges with the help of expert Category Buyers from Italia del Gusto.